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10 Reasons Why Your Contracting Business Isn’t Growing At The Rate You Were Hoping For

If you’re frustrated with the rate at which your business is growing (or not growing), then you've come to the right place. Usually we see one of these two things happening: either you’re not generating enough business in your service area, or you're not able to convert leads into sales which end up going to your competitors. We know you care about your business and want to overcome any hurdles you face, which is why the Go...

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What You Need to Know About Referrals

Finding new clients for your contracting business can be challenging, especially when there’s so much competition out there. This is why it’s crucial that you provide an exceptional experience to all your clients - that way, they’ll be more inclined to share their positive experience within their own networks, and in turn this will increase your business’s overall reputation, making it easier to turn customers and potential customers into genuine, raving fans.    The truth is, the...

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Why Your Contracting Business Needs SEO

When a user searches for products and services online, Google looks at specific keywords inside their search, as well as their overall search intent and tries its best to match the results using content online. In SEO, you are trying to make sure that your content is the best match for the types of searches that your target audience Googles. Ultimately, the more your content shows up when a user searches online, the more likely they are...

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Why You Need A Professional Website For Your Contracting Business

It’s no secret that nowadays you need an up-to-date website for your contracting business, so it’s essential to have a professional website design. Using a professional website designer and developer has many benefits for your asphalt business, which we will outline below. 1. Provides A Better First Impression A professionally designed website will provide your visitors with a good first impression. Websites that are made from amateur templates can come across as unprofessional and less credible. 2. Helps...

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Why You Need Social Media To Grow Your Contracting Business

Social media is an essential piece of your contractors business marketing strategy. Social platforms help you connect with your customers, increase brand awareness, and boost your leads, which results in more sales. We will outline below why your business needs to take advantage of all the benefits of social media. 1. Get Attention and Build Awareness If people don’t know about your contracting business, they can’t become your customers. Social media boosts your visibility among potential customers,...

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The Importance Of Using LinkedIn As A Relationship Marketing Tool

Without a doubt, the most important word when it comes to successful marketing is relationship. Relationship marketing creates loyal customers, which are more valuable than occasional customers. In order to increase the chances of creating lasting connections, which leads to a higher chance of closing sales, LinkedIn Relationship Marketing can be implemented. Keep reading to find out the steps for a successful strategy. 1. Optimize Your Profile 84% of vice presidents and executives use social media, specifically...

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